A Guide To Different Types of Digital Marketing Jobs and Their Responsibilities

by Nana Kusuma
Feb 1, 2023
5 min read

digital marketing jobs

The digital marketing job market is ever-evolving and more complex than ever before. With the rise of new technologies and strategies, digital marketers must constantly update their skillset to stay ahead of the competition.

Digital marketing is an essential part of any business's marketing strategy, and there are a variety of different types of digital marketing jobs available. To help you understand the different roles and responsibilities involved in digital marketing, we've put together a guide to the different types of digital marketing jobs. Read on to discover which digital marketing job might be right for you.

Different types of digital marketing jobs

Digital marketing is a broad term that encompasses a variety of marketing activities and strategies. Different types of digital marketing jobs may have different titles and responsibilities, but all share the common goal of promoting a company or product online.

Some common types of digital marketing jobs include:

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels, improving search engine rankings, and improving the visibility of the site. 

The responsibilities of an SEO specialist include conducting keyword research, on-page optimization (such as title tags and meta descriptions), link building, and content marketing. 

An SEO manager may be responsible for:

  • managing a team of specialists,
  • developing and implementing SEO strategy, and
  • tracking and reporting progress. 

Other digital marketing jobs that touch on SEO include PPC specialists and copywriters who create compelling content that includes target keywords.

Content marketing

A content marketing manager and/or specialist is in charge of making and overseeing content across all platforms, for example, the company website, blog, social media, email, and other materials that advertise the brand and captivate the audience. They work with internal teams to ensure that all content is on-brand and aligns with the company's overall marketing strategy.

There are many different content marketing responsibilities that need to be managed in order to create a successful campaign. The most important responsibility is developing a strategy that will ensure all content is relevant and engaging to the target audience. This includes researching the needs and wants of the audience, as well as understanding what type of content will appeal to them.

Once a strategy is in place, it is important to create high-quality content that can be distributed across various channels. This could include blog posts, articles, infographics, or even videos. Once the content is created, it then needs to be promoted effectively in order to reach the widest possible audience. This usually involves using social media or other digital marketing channels.

Social media marketing and management

Social media is a powerful tool to reach new customers and grow your brand. There are actually different types of digital marketing jobs that specialize in social media marketing and management.

Here's a guide to the different types of social media marketing jobs and their responsibilities:

Social media manager

The social media manager is responsible for creating, scheduling, and publishing content across all of the company's social media channels. They also monitor feedback and engagement, respond to comments and messages, and track analytics to see what's working and what needs improvement.

Social media strategist

The social media strategist works with the social media manager to develop strategies for growing the company's audience and engagement on social media. This includes creating campaigns, researching trends, analyzing data, and making recommendations for how the company can improve its social media presence.

Social media specialist

A social media specialist is like a jack-of-all-trades when it comes to social media marketing. They might be responsible for managing one specific channel or campaign, or they might handle multiple channels simultaneously. Their duties can include anything from creating content to responding to comments to analyzing data.

Social media analyst

A social media analyst uses data analytics to help improve the effectiveness of a company's social media strategy. They track metrics like engagement rate, reach, clicks, and conversions to identify areas of improvement.

Pay Per Click (PPC) advertising

Pay-per-click advertising is a form of digital marketing in which advertisers pay a fee each time one of their ads is clicked. The cost per click (CPC) varies depending on the popularity of the keyword that was used to trigger the ad and the competitiveness of the advertiser’s bid.

A paid search specialist is responsible for developing and executing pay-per-click (PPC) campaigns. They use tools like Google Ads, Bing Ads, etc to create ads that appear in search results when certain keywords are searched.

PPC advertising can be an effective way to drive traffic to your website, especially if you are targeting high-value keywords. 

A PPC expert must comprehend their desired demographic and the words they're likely to enter when searching for related items/services to be successful. Paid search specialists also need to monitor their campaigns closely and make adjustments as needed in order to stay within the budget.

Pros and cons of digital marketing jobs

Digital marketing is one of the most in-demand and fastest-growing industries today. As more and more businesses shift their focus to online platforms, the demand for digital marketing experts only continues to grow.

However, as with any job, there are both pros and cons to working in digital marketing.

Here’s a closer look at some of the key advantages and disadvantages of digital marketing jobs:


  • Digital marketing offers a lot of flexibility and can be done from anywhere in the world
  • There is a wide range of job roles available, so you can find a position that suits your skillset and interests
  • You can often take freelance jobs which allow you to set your own hours and work around other commitments
  • Digital marketing salaries are typically very competitive


  • The digital marketing industry is constantly changing, so you need to be prepared to continuously learn new things
  • The competition for digital marketing jobs can be fierce, so you need to stand out from the crowd
  • It can be easy to feel overwhelmed by the sheer volume of information and data available online

Digital marketing is an ever-evolving industry, offering a wide range of exciting roles and opportunities to those who are passionate about digital technology. With the right qualifications and training, you can launch your career in digital marketing, helping businesses build their online presence and reach more customers.

We hope this guide has helped you gain a better understanding of the different types of digital marketing jobs available so that you can decide which one best suits your skills and interests.

Once you know which digital marketing job you are interested in, you can easily find digital marketing jobs relevant to your skills and experiences through Epicareer. Are you ready to get your next digital marketing job? Find one at Epicareer now!

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