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What is Marketing Jobs?

A marketing job mostly works on various activities and strategies aimed at promoting products, services, or brands to target audiences. Marketing professionals play a critical role in creating awareness, generating interests, and driving customer engagements to ultimately increase sales and business growth. They analyze market trends, consumer behaviors, and competition to develop effective marketing strategies. This includes crafting compelling messages, designing creative campaigns, utilizing digital platforms and traditional media, and collaborating with cross-functional teams.

Other Job Titles for Marketing Roles

Marketing roles encompass a wide range of tasks such as market research, content creation, social media management, advertising, public relations, branding, event planning, and data analysis to measure campaign success and optimize future efforts. Since these roles is important, various industries from Consumer Goods, Technology, Food/Beverage, B2B, to Finance need these roles to help businesses connect with customers, build brand awareness, and drive sales. This can include roles such as:

  • Marketing Communication
  • Brand Manager
  • Performance Marketing Specialist/Manager
  • Public Relations Specialist
  • Digital Marketing Specialist/Manager
  • Social Media Specialist/Manager
  • Market Research Analyst
  • Copywriter
  • Content Marketer/Manager
  • Email Marketing Specialist
  • Event Marketer
  • SEO Specialist
  • PPC Specialist
  • Marketing Analyst
  • Marketing Specialist
  • Marketing Director
  • Advertising Manager
  • Event Coordinator
  • Media Planner
  • Growth Hacker

It's important to note that the specific tasks can vary greatly depending on the company, industry, and the specific role within the marketing department. Some roles might focus more on digital marketing, while others might involve a broader range of responsibilities, including traditional marketing methods. Get marketing job recommendation with Epicareer today and get hired now!

Required Skills for Marketing

Data Analysis

Able to interpret metrics such as website traffic, click-through rates, conversion rates, and customer engagement data empowers you to optimize marketing strategies.


Continuously generate innovative ideas for campaigns, content, and strategies that capture the attention of your audience.

Strategic Planning

Analyze market trends, understanding your target audience's behaviors and preferences, setting clear objectives, and devising plans to achieve them.

Teamwork and Collaboration

Able to coordinate with other divisions and ensure that every element of your campaign comes together seamlessly to deliver the desired impact.


Convey your brand's message, value proposition, and product benefits clearly to your target audience with diverse demographics.

Digital Marketing

Proficiency in leveraging online platforms such as social media management, SEO, copywriting, email marketing, performance marketing, branding, and its analytics.

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