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AppLovin
About the Company
AppLovin Corp is a mobile marketing and advertising platform that helps app developers reach new users and monetize their apps. The company was founded in 2012 and is headquartered in Palo Alto, California. AppLovin's platform uses data-driven algorithms to target users with personalized ads, resulting in higher engagement and conversion rates. As of 2021, the company has over 1 billion daily active users and has delivered over 300 billion ad requests. AppLovin Corp was acquired by Chinese private equity firm Orient Hontai Capital for $1.4 billion in 2018.
Industry Type
According to the GICS (Global Industry Classification Standard) version of March 2023, AppLovin’s industry classification falls within the following categories:
- Sector: Communication Services
- Industry group: Media & Entertainment
- Industry: Interactive Media & Services
- Sub-Industry: Interactive Media & Services
Videos and Photos
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Company Address
1100 Page Mill Road Palo Alto, CA 94304 United States
Source : Google maps